At first glance, it seems that 3D is the future of the art world. However, analysis of the two dark areas, the reality is that 2D face back until late.
Indian Animation Industry has always had potential, and with the breathtaking animation of Ang Lee "Life of Pi" there is no stopping them. Not long back ago, Indian film and television industry always outsourced work mostly because of the lack of quality animation studio in the country. Also, an animation studio in Mumbai was mostly seen as incompetent to its American counterpart. But there is a complete change of tide in the recent times. Work from Hollywood is not being outsourced to 3D / 2D animation studios in India. The current upsurge is only a glimpse of the golden future that awaits this industry.
Not many people may know that animation in India has a long history, although the lack of global exposure meant quasistatic growth for decades. Owing to this reason, they are still considered to be new players in the market. Animation in India started with "Ek Anek Aur Ekta" in the year 1974, which displayed the "Unity in Diversity" of our country's culture. It was produced by Doordarshan's Film Division. It was the first time that original animated films from India were broadcast on national television in Hindi. In the year 1986, our country saw its first animated television series Ghayab Aaya directed by Suddhasattwa Basu. The First Indian 3D + VFX was done for television series "CAPTAIN VYOM" by MAYA ENTERTAINMENT LTD. The first Indian 3D animated film is Roadside Romeo, which was a joint venture between Yash Raj Films and the Indian division of the Walt Disney Company. It was written and directed by Jugal Hansraj.
According to industry experts, things are looking brighter for the owners of an animation studio in Mumbai. “The global animation and gaming market is expected to grow from $122.20 billion in 2010 to $242.93 billion by 2016. This represents a compounded annual growth rate of 13% from 2011 to 2016. In comparison, the Indian animation industry is estimated to be `1,130 crore, which is a small percentage of the world animation market. This gives the industry tremendous growth potential. It is estimated that the Indian animation industry will grow by a CAGR of 16% and will be `2,397 crore by 2016", says the FICCI-KPMG report on this industry.
India holds less than a percent of the global market with only a decade of existence, which is a good news for everyone associated with this industry. 3D / 2D animation studios in India have worked with international giants which include as Disney, WB, DreamWorks, Sony, BBC, Cartoon Network, EA, Rockstar, and Ubisoft. Some of the blockbuster movies that have been produced in an animation studio in our country are Harry Potter and the Deathly Hallows, Brave, Prometheus and the Dark Knight Rises.
Also, there are other avenues for this industry; animation is not being used in varied fields that include medical science and education. All this is heartening news for the people associated with the Indian Animation Industry or working in an animation studio in Mumbai.
